Brand Management
Speak with one voice worldwide
Accelerate time to global markets, improve
messaging and build global brand value.
Just as brands become more crucial, they’re also getting harder to manage, as firms grapple with a proliferation of new channels and an increasingly global marketplace
James Watson - Economist Intelligence Unit
If your marketing organization serves customers, employees, and business partners around the globe, you can benefit from an SDL Global Information Management solution to improve message quality and consistency, efficiently scale your global content processes from authoring through publishing and build global brand value.
Marketing organizations within global enterprises are continually challenged by how best to communicate company and product information and messaging to their customers, prospects, sales organizations, and business partners around the world.
To reach global markets, marketing content is created by many authors, localized by numerous translators into different languages and modified to meet the unique needs of diverse cultures and dissimilar marketing channels: websites, social networks, email messages, sales tools, collateral, customer support documents and others.
Each iteration can distort the brand and message, losing the intended meaning and causing unplanned content re-work that breaks budgets and deadlines.
SDL enables you to speak with one voice, globally
How can marketers make sure their carefully crafted messages reach each region and channel with their intended meaning and tone intact? At the same time, how can marketers control their global costs and schedules?
- Deliver consistent messages across all regions and channels (websites, email messages, sales tools, collateral, customer support documents, and others)
- Conduct simultaneous worldwide product launches and campaigns
- Motivate customers with local language and nuance
- Prevent the introduction and propagation of content errors
- Build customer loyalty with high-quality content
- Reduce international marketing costs
- Accelerate the distribution of marketing content by saving weeks of redundant authoring, localization, and QA work
案例分析
Bosch - Terminology portal provides consistency in 23 languages
“We particularly appreciate the fact that SDL approaches our projects from a customer perspective and comes up with innovative solutions over and over again. This allows us to concentrate on our core business because we know that our translation projects are in safe hands.”
GTA/OctopusTravel saves up to a half a million annually with SDL
GTA/OctopusTravel is saving up to a half a million dollars a year in translation asset reuse, process automation, and headcount realignment. The translation process is 50 percent faster and the company is guaranteeing future revenues by bringing new travel products to market faster. The bottom line is that SDL is supporting GTA/ OctopusTravel’s business expansion at minimal cost to the company while simultaneously extending brand values.
白皮书
品牌经营管理 - SDL 管理简报
公司最根本的目标是最大化投资回报。 全球品牌管理 – 在全球整体市场策略的轮廓内，最终必须实现这个根本目标。
新技术和自由贸易的增长逐渐消蚀掉了传统竞争的优势，对于越来越多的公司而言，品牌是在浩瀚的市场中标明公司身份的无价资产。
全球品牌所面临的新挑战 - 行政管理简报
随着企业的不断发展，其面临的市场压力也越来越大，因此，开拓海外市场已成为必然之势。 根据规律，开始时可能会碰巧取得一点成绩，但是随着本地市场的日渐成熟，这些企业必须采用更结构化的方案。 如果没有此结构的支持，品牌管理（运营）和企业战略的实际运作则很容易走错方向。
解决方案简介
全球信息管理解决方案 - 全球推广
使用 SDL，市场人员能够向全球的客户、潜在客户、销售组织和业务合作伙伴同步发行产品、企业信息和支持材料。
