Web Content Management Products
Enterprise and Global Solutions for Online Marketing and Web Content Management
Discover how we can revolutionize your online communications, including target
audience marketing, brand management, and website globalization.
SDL's online marketing and web content management products provide an end-to-end solution that empowers your organization with the capabilities required for rapid response to changing business requirements.
Web Content Management Solutions Adapt to You
The SDL Web Content Management Solution allows organizations to use their Web sites as an integral part of their communication, marketing, sales, and customer support strategies. Your organization receives a central content management system adapting to your structure and roles unlike competing WCM solutions requiring you to bend to them.
"Rapid-Rollout" of Multi-Channel Marketing Campaigns
Multi-channel products help your marketing and corporate communication departments synchronize and manage Web sites, e-mail campaigns, and print collateral. You can create consistent yet targeted communication across these channels. Manage content centrally and reuse the content across an entire campaign, ensuring consistent branding and messages, targeted communication, and shorter time-to-market.
Visitor Intelligence for Personalized Content
To maximize results from online assets, organizations need to know their target audience and deliver personalized content. Our solution allows you to identify visitors and their behavior, both explicit and implicint, and deliver highly personalized persuasive content. These capabilities help marketing and communication professionals achieve important business objectives such as:
- Increased brand loyalty
- Increased conversion rates
SDL Tridion's online marketing and web content management products simplifies website personalization and target audience marketing.
Customer Interaction Builds Your Brand and Profits
Website visitors expect increasing levels of interaction and more direct access to information, products and self-service options. Your organization can provide a compelling customer experience by giving visitors easy access to their desired information and services. Our website content mangement solution helps building your organizations reputation and brand as you provide customers with compelling, reliable and interactive online services.
