SDL Innovate 2012

SDL Innovate 2012: Mastering Global Customer Engagement

Global Information Management is a key business strategy that enables companies to engage with their customers throughout the customer journey – from brand awareness, to sales and after-sales support – and across languages, cultures and channels.

Join other forward-looking companies at SDL Innovate 2012, where you’ll learn how to leverage Global Information Management strategies and become a master at engaging and interacting with your customers at all touch-points and in all languages; enabling you to keep up with the changing requirements of your customers, partners and prospects.

Walk away with best practices and strategies for:

• Global brand management
• Global content optimization
• Business agility
• Global product launches
• Managing multilingual websites
• Moving technical documentation to structured content in DITA
• Improving customer care through better information