How SDL helped COPA-DATA deliver high-quality multilingual documentation and marketing messages
Developing innovative engineering solutions has enabled COPA-DATA to grow significantly over the past 20 years. However the company realized that its expansion goals could only be achieved by delivering corporate information (such as high-quality documentation and strong marketing messages) in local languages. However, COPA-DATA was faced with an enormous resource issue, as it is a medium-sized company with limited resources. Additionally, due to increasing text volumes, complexity and the growing amount of required languages, its existing translation processes were beginning to break down under the pressure.
Featured solutions:- Translation Management
- Terminology Management
Challenges:- Manage and support an ever-increasing number of corporate languages
- Ensure brand consistency and quality across global markets
- Increase revenue in new markets with localized documentation for product launch
- Enable closer integration of external resources and worldwide subsidiaries
- Optimize internal processes to leverage existing resources
- Reuse existing language assets
- Ensure consistent use of company terminology across all languages
Results:- New markets reached one-third faster
- Revenue generated faster in international markets
- Centralized language data management with flexible external access from web browser
- Increased languages delivered with existing resources, resulting in more business
- Significantly improved quality and consistency in source language and localization
- Better organized corporate knowledge distribution process for translations
- Improved terminology management and reuse of existing translations