Your Challenges

Financial Services organizations face a tough combination of challenges,
each one adding complexity to customer interaction. SDL has implemented
solutions with over 300 Financial Services providers and understands the
dynamics involved.

Forrester Wave for External Sites, Q2 '09
Forrester Case Study: BBVA Tú Cuentas
Managing Global Websites white paper
Multi-channel Marketing white paper
Personalization white paper
M&G case study

SDL looks at the challenges of Financial Service providers from four different angles:

Customer Diversity
No two customers are the same and in order to serve everybody with relevant content, you first have to understand your audience.
Product Diversity
Typically, your organization will have a broad range of products - usually managed by different teams. However, your customers expect to be able to find all information in one consistent manner.
Channel Diversity
There are many angles to the channel diversity challenge: MultiChannel initiatives, Cross channel processes and affiliate channel alignment.
System Diversity
Under the hood, your organization is maintaining a wide and diverse IT landscape. Any system that comes in on top of that, has to fit in.