Manufacturing and Automotive

In manufacturing and automotive, you need to achieve maximum impact
with product launches around the globe while maintaining local variances.

It’s a competitive industry, constantly looking at reducing costs and adapting to changing consumer behavior.

Issues and Challenges

With the online channel becoming the main driver for buyer decision making, you need to adapt processes and technology to influence customers
Buyers expect more detailed, relevant and locally relevant information from manufacturers to help them make decisions
Processes and operational efficiency are constantly under scrutiny, so you need to constantly do things better

Additionally, to differentiate, you need to maintain brand consistency and relevancy across multiple types of information that your prospects and customers need, in their own language. This includes service and support information - user manuals, software diagnostic material and training material – as well as web content. This information needs to be relevant to both the product being purchased, as well as the requirements of the individual user.

Personalize the content for the products your customers buy and where they buy it
Just as every truck or machine is slightly different, so must the content reflect that difference. Ensure the web experience is personalized for both the customer’s buying needs and their regional preferences. Additionally, ensure the after-sales support content is relevant to them, their language and whatever they purchased from you

Ensure a positive and consistent online experience both visually and in your content
SDL provides a solution for your website that gives a consistent look and feel globally while giving agility to local offices to adapt for their markets and the different cars and machines sold in those markets. Ensure consistency and clarity of the terms that differentiate you and ensure your customers safely understand how to operate the machinery.

Drive down the costs and improve operational efficiencies
Create, manage and translate different types of content, with solutions that connect with your automated systems. Reuse content that has been written and translated and automate many of the manual tasks involved in creating and publishing multilingual content.

Solutions

Structure and reuse content to improve operational efficiencies
Create personalized content in XML and manage and reuse it efficiently for all types of manuals. Deliver it in traditional paper or dynamic formats of delivery
Fulfil the customer’s expectations for their online experience
Provide a secure infrastructure for your website and ensure a globally consistent look while reflecting regional preferences
Use global localization services to help you translate your content
Provides the translation services to ensure people translate your content with the correct local nuances
Technology to automate the localization process and hook into your existing systems
Automation is key to driving down costs. A series of technology helps improve the efficiency and reduce the time to deliver multilingual content

DAF Case Study

DAF Truck Sales Support turned to a structured authoring and translation management process, to drive sales productivity gains and provide a better overall sales process.

Benefits

Enabled dealers to find just the right information at the right time dynamically over the web

Enabled DAF Trucks Sales Support to manage content by product, market and language for fifty two markets

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Chrysler Case Study

In the automotive industry, the rapid delivery of high-quality owner’s and service information is critical to the success of a vehicle program...

Benefits

Reduced translation costs by over 35%

Translated approximately 35,000 pages of technical documentation into French, Italian, German and Spanish in less than 4 months

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Volkswagen Case Study

SDL helped Volkswagen Group cut production time for multilingual content, triple the number of languages translated into and achieve a 114% increase in productivity...

Benefits

Production time for multilingual content cut by more than half

More than tripled number of languages covered to 29

» Read more