Affiliates and SEM: Manage conversion

Since we optimise our Adwords campaigns with SDL, the conversion of those compaigns increased with +75% and the advertising cost reduced by -60%. Excellence at its best!

Reed Business

A large part of travel eBusiness revenue is generated via affiliate websites and search engine marketing. However, advertising space and referral fees are costly and managing affiliate feeds and SEM is more time consuming and complex the more partners you have.

SDL enables you to manage all your affiliate partners and SEM initiatives within SDL Tridion. It allows you to create business rules that automate which offers and promotions are pushed to affiliates and SEM campaigns based on context, target audience and ongoing conversion rates. That way, you do not have to manage your partner content manually, instead you benefit from self-optimizing feeds that deliver up-to-date and relevant deals.

Using SDL affiliate management increases your conversion per click and reduces the effort required for maintenance of affiliate and SEM campaigns.

Thomas Cook case study

The group’s value “Obsession with Customer Service” is one of the key drivers behind their vision ‘go further to make dreams come true’.