Web Localization

Connect with customers faster and in their own language

A global website is a cost-effective and flexible marketing
tool. SDL offers multiple solutions for web localization.

The explosive growth of the Internet has opened up easy access to international markets. Today, you can instantly share your message and communicate with your customers around the world.

When designed and implemented correctly, a corporate website can be the most cost-effective and flexible marketing tool of all time. Done incorrectly, it can become a nightmare of cost overruns, internal strife and customer alienation.

Inconsistent messaging across different languages and communication channels
Large number of frequent updates, typically across many different languages
Often limited in-country resources to translate and review
Inconsistent branding on the corporate and local sites
Time lag between source content updates and local website updates
Difficult to understand all the cultural and legal implications in different countries and languages
Distributed model of maintenance and review incurs many hidden costs
Many different file types involved.

SDL accelerates delivery of global web content

We have gained experience of website localization across many different industries with many different types of application. Our experience includes

Very large, single language localization projects to support an organization's strategic entry into a new global market
Integrated Global Information Management across all communication channels, including Web
Fully outsourced localization of all global content
E-commerce transactional systems
Interactive, multimedia content localization
Web content management solution for your underlying structure for a global website

SDL can help you determine the right combination of process, technology and services for your specific needs, enabling:

Integration of localization processes and technologies with your existing business systems, including your web content management system
Leverage of SDL's worldwide network of in-country offices ensuring accurate local market knowledge is effectively applied to localization processes
Integration of your own in-country resources into review processes, creating highly effective workflows that facilitate accurate review with lower levels of staff overhead

Our customers benefit from the flexibility to configure exactly the right combination of technologies and services to meet their business needs, enabling them to:

Launch new websites for global markets quickly, effectively and with reduced risk and cost.
Manage valuable branding, ensuring it is communicated with relevance and consistency worldwide as well as ensuring local cultural relevance.
Ensure compliance to regulatory requirements for communications and transactions.

White Papers

The Strategic Delivery of Global Web Content

The internet has fuelled explosive growth in the last five years, opening up new opportunities for accessing global audiences and extending global revenues. It has, however, created a level playing field on which new entrants have been able to quickly establish a market presence.

Best Practice Steps to take a Website to a Global Audience

SDL explains the steps an organization should take to develop a best practice global web site development strategy. Beginning with the maxim ‘Think Global; Act Local’, it examines the merits of strategic business planning and justification and explains the advantages of adopting a Global Information Management (GIM) strategy.