Electronics and Hi Tech

Rapid, responsive solutions for a fast-moving industry

SDL works with many of the world’s leading high tech companies to enable rapid, efficient delivery of multilingual content to support simultaneous shipment of products and information across global markets

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Our partnership with SDL has enabled us to reduce translation costs more than 30% and improve time-to-market for our multilingual product marketing communications. It used to take 4 months for new product information to reach local web sites, now it’s available for publication within weeks

Luuk de Jager, Sr Manager Central Marketing, Philips

Shortening product lifecycles, increasing global competition and the essential requirement to maintain a consistent global brand represent significant challenges to leading players in the hi-tech sector. The customer has unprecedented power. Differentiating the customer experience is paramount....and language is key, for product content and for after-sales support.

Hi-tech companies invest millions of dollars per year in new product development, to remain at the forefront of innovation. Maintaining product differentiation across all global markets is an essential competitive strength, but hi-tech organizations have struggled to maintain consistency of brand and quality of global product content to meet the needs of the discerning global consumer. Resolving this has largely been a high-cost, high risk, resource intensive activity.

That is, until now...

SDL helps you meet the challenges of operating in global markets...

SDL has worked with many of the world's leading high tech companies, providing expertise in the localization of product and service information. SDL offers expertise in delivery of either a centralized outsourcing strategy to a partner with core localization competencies or a business process automation solution for companies with an internal localization department, enabling you to:

Ensure compliance with local legal requirements
Consistency of branding and application of translated assets to ensure low risk and rapid rollout into new countries
Reduce time to market cycles
Reduce the overheads and inefficiencies of decentralized processes
Enable simultaneous global shipment of new products with accompanying sales and marketing documentation and web content, in the language of choice for your consumer
Reduce global support costs through multilingual self-help, and delivering improved levels of customer satisfaction
Shorten translation turnaround times for dynamic web-based service information

SDL can help you determine and execute the right combination of process, technology and services for your specific needs

Case Studies

The Bosch terminology portal makes corporate language possible in 23 languages

“We particularly appreciate the fact that SDL approaches our projects from a customer perspective and comes up with innovative solutions over and over again. This allows us to concentrate on our core business because we know that our translation projects are in safe hands.”

Canon Cuts Costs With Multilingual Support Module

“By combining SDL's worldwide translation services with SDLWorkFlow, an enterprise-class web-based globalization management system, SDL helped Canon achieve their vision...”

Philips, faster to market with SDL's content localization solution

Philip's partnership with SDL has enabled more than 30% reduction in translation costs and improved time-to-market for multilingual product marketing communications. It used to take 4 months for new product information to reach local web sites, now it is available for publication within weeks.