Lexus case study
The Lexus pan-European website has been adopted in more than 29 markets, delivered in 23 languages from the Czech Republic to Spain and from Finland to Italy. As a result of their redesign, the total number of site visits in the core European markets increased by more than 500 percent.
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Potential customers can go online and see the whole Lexus model range in detail, supported by a key feature-by-feature breakdown and active graphics to enhance the user experience. This innovative and interactive online showcase allows users to explore the cutting-edge technology employed in the car at close range. User can “virtually” enter the car for a near-real experience achieved through an ‘immersive’ 3D environment. In addition, customers can read about Lexus technology breakthroughs, register online for newsletters, product updates and test drives, as well as download images, e-brochures and screensavers.
The Lexus website was designed with a clear emphasis on achieving a premium aesthetic. As a result the total number of site visits in the core European markets increased by over 500 percent.
