Unilever case study
With SDL Tridion Unilever rolled out their rebranded identity to its 240,000 employees in 150 countries, its third party agencies, and ensured all communication going forward is consistent with brand guidelines.
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Using SDL Tridion’s BluePrint technology, the web team were able to ensure that regardless of the page content, the same brand would be represented in all four sectors, despite the fact that the website included more than one hundred pages of content over multiple layers. If there is a change in one section, this is instantly cascaded across to all other relevant sections of the site.
The switch to the new logo has been extremely smooth. This is no mean feat considering the number of employees and agencies globally that are involved in the process. This is not the end of the relationship with SDL either. We intend to use SDL Tridion for other applications. The next project is to interface with the corporate portal, for which we shall also use SDL Tridion.
Katherine Attoe, IT Manager at Unilever
