Day to day usability. SDL Tridion provides tools for all of your specializations: from marketing professionals to information architects, from designers to IT experts.

From brand control to brand leverage. Manage brand consistency painlessly, through simple, intuitive and automatic reuse of brand assets.

Global engagement with local relevance. Create the balance between central control over core messaging and branding while empowering local marketers to create locally relevant campaigns.

Compelling cross-channel engagement. Marketers can manage more than just web through SDL Tridion’s multi-channel platform: web, email, mobile and print through a centralized platform offering truly cross-channel engagement.

Engaging target audience interaction. Get the most out your marketing message by increasing the relevance of landing pages, search results and offers based on visitor profiles.

Campaign management. The Online Marketing Explorer provides marketers with a one-stop overview, modeling central and local campaigns, providing high-level reporting and actionable insights.

• Multi-channel rollout: web, email, mobile, print
• Coordinated publish actions
• Consistent messaging and look-and-feel
• Translation management

• Distribution list management
• Profiling, targeting & personalization

• Translation management
• End-to-end localization
• Central control, local flexibility
• Accelerated global rollouts

BluePrinting™. BluePrinting represents channel content as ‘publications’ where a channel can be a corporate website, a local website, email, mobile website and even print. A publication hierarchy ensures that corporate, centralized information is always shared, current and up-to-date in any related publications.

Find out more about BluePrinting

Intelligent navigation. Use taxonomies to provide content driven navigation for your visitors including keyword-based navigation, breadcrumb trails, related content, topic maps, tag clouds and more.

WebForms. Online forms provide an efficient way to identify and qualify leads to potential customers. By providing website visitors with convenience and service, you can gather information about their preferences, interests and characteristics.

Marketers directly manage and add these forms to pages, enabling them to create interaction with customers whenever necessary.

Interface options. SDL Tridion users can access the system through Content Manager Explorer, our main interface, which presents custom options based on user roles and tasks. In addition, content contributors can perform “in-context editing” using Site Edit or access content through multiple applications using the WebDAV Connector.

Integrations. You can also use your CRM data to ensure that all information is up-to-date. As a result you can use this specific information about your target audience to select appropriate content and to also personalize your e-mails.

• Multi-channel effectiveness – a single point in which you can manage web, email and mobile channels
• Branding – consistent brand identity through shared messaging and layout
• Global impact – localized, translated or unique content for specific locations or markets