Global Content and Customer Satisfaction

A webinar from Mary Laplante (Vice President, Senior Analyst for the Gilbane Group) and Sophie Hurst (Director, Product Marketing, SDL) about global content and customer satisfaction.

Presenters: Mary Laplante (Gilbane Group) and Sophie Hurst (SDL)
Slides: 32 slides
Duration: 3 minutes, 12 seconds

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SDL Research - Global Authoring Survey 2009

Slide 10: Multilingual communications as a business imperative
Slide 11: Reaching global customers
Slide 15: 2009 Megatrends forcing change
Slide 17: Clear vision of risks
Slide 19: Approaches to global content practices
Slide 20: Global content value chain
Slide 21: Global Information Management
Slide 22: End-to-end process for Global Information Management
Slide 23: Value attributes of multilingual content
Slide 24: Business drivers for investment
Slide 25: ROI expectations
Slide 26: Measuring content value
Slide 28: Roadmap: GCVC Maturity Model
Slide 30: The Global Content Value Chain: Defining the Maturity Model for Product Content
Slide 31: Benefits of managing global content

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SDL Research - Global Authoring Survey 2009

SDL recently conducted the 2009 edition of its annual Global Authoring Survey, which has been running since 2006 with the goal of exploring the trends in authoring and technical documentation across the globe. The particular focus is on the tools used for authoring, the dynamics of authoring teams and departments as well as the trends and shifts in XML, DITA and content management.