In the end, the more powerful terminology management system of SDL MultiTerm, the greater level of stability offered by the online application, the flexibility and scalability of the solution and the excellent support provided by SDL all went in favor of the solution from SDL Language Technologies
Henkel is the world’s leading supplier of adhesives, sealants and surface technology. In the Industrial Adhesives sector alone there are ten brands with hundreds of individual products, all of which require their own marketing and advertising campaigns. Henkel is operative in more than 125 countries and therefore its advertising needs to cater for a multitude of different languages.
Featured solutions
• Translation Memory solution from SDL Language Technologies
• SDL TeamWorks
• SDL MultiTerm Server - terminology management solution
Challenges
• Increasing volume of marketing documents and online content
• Simultaneous preparation of information in 27 languages
• High costs when outsourcing translation tasks
Results
• Reduction of translation costs by around 40 percent
• Subsidiaries no longer burdened with the translation of marketing documents
• Consistent use of corporate terminology and enhanced brand consistency