Forrester Webinar: Global versus Local Marketing: Striking a Balance

Do you see translation as a headache of processes and costs, rather than a business opportunity to generate new leads and grow awareness in the global markets in which you operate?

To thrive, global marketers must roll out products and programs in local languages, drive brand consistency, and keep customers happy - no matter what language they speak!

Overcoming the language challenge is key and if you get it right, you’ll generate new sales opportunities, increase revenues, and gain a competitive advantage in the global marketplace.  Don’t just listen to us – attend this webinar to hear new research from analyst firm, Forrester that will look at:

• As the global economy rebounds, how will this affect marketing and the growth opportunities in areas outside your traditional markets?
• Who determines marketing activities at the local level, such as whether a campaign’s messages will be adapted to the local market? Who participates in that process and who should make those decisions?
• To reach broader audiences, how can global marketers adjust so localization becomes a priority instead of an afterthought?

Speakers: Jennifer Bélissent, Ph.D., Forrester; Sophie Hurst, Director Product Marketing, SDL