Business Benefits

The Business Benefits of Structured Content

Businesses that structure content properly are realizing enormous cost savings, efficiency gains and business benefits.

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Impacts on the business fall into two broad categories:

Bottom Line: Cost Saving / Efficiency Gain:

Drives down the cost of content development and translation by an average of 30-40%
Increases capacity of information producers to avoid headcount growth
Reduces wasteful, low level activities for highly trained personnel
Eliminates unnecessary translated-related costs including desktop publishing which can constitute 20% of a translation expenditure
Drives down the cost associated with call centers by creating more consistent, correct and updated content for customers seeking information
Drives down the cost of maintenance for field service personnel who need the latest technical information

Top Line: Business Agility and Revenue Opportunities:

Drives top line revenue growth by giving organizations the ability to reach global markets faster and by expanding global reach
Creates higher customer satisfaction through access to more relevant and up-to-date information, leading to repeat buying and greater referenceability
Empowers the organization to respond more nimbly to changing business conditions, such as the absorption of acquisitions, the opening of a new channel partner, or the need to create a customized flavor of product documentation

Why Structured Content

Structuring content eliminates the problem of writing and translating
the same information over and over again.

Business Benefits

Businesses that structure content properly are realizing enormous cost savings, efficiency gains and business benefits.

Commercial Standards/DITA

To take advantage of the benefits of structured content, most organizations today
are adopting one of the XML standards that have been developed to make adoption easier.

Aerospace/Defense Standards

Standards such as S1000D, MIL-SPEC and ATA iSpec 2200 are being used for civil and defense aviation documentation around the globle.

Custom XML Standards

Before such XML standards were available, organizations had to develop their own XML standard called a “custom DTD.”

Where Do I Start

The adoption of structured authoring is an education process that involves people, process and technology changes.