Best Western
RS Components had a new business strategy that required large product ranges to be available in the local language, initially in France, Germany and Italy, but ultimately across the globe. The initial project required translation into 3 languages of on average 60,000 products per catalogue.
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Best Western, the world’s largest hotel chain, wanted to better meet the needs of the 5 million international customers who stay at its hotels each year. An important requirement was to enable these customers to view properties and make reservations in their native language.
With over 4,000 hotels, more than 4 million words per language and continuous updates to the websites, there were immense challenges to overcome. Best Western worked with SDL to complete the project much faster and at dramatically lower cost than otherwise possible.
"The completion of our globalization project is an important step forward in serving the needs of our more than five million international travel guests who stay with us each year. The ability for our customers to learn about properties or book a reservation in their native language is an absolute necessity for our continued global expansion and growth."
Best Western
Results:
- Translated 4,000 hotel websites into 7 languages
- Time-to-market reduced substantially to 8 months
- Faster time-to-market for localized websites
- SDL estimated cost savings to be up to 50%
SDL Translation Management System and SDL intelligent Machine Translation were essential in managing these high volumes of content within tight timeframes. For the full story, fill in the form below and download the case study.
